Alumni Spotlight: Shruti Shah, Move Loot


 The problem? Moving your couch across the country (or across the street) is an expensive hassle. The solution? Move Loot

 Shruti Shah, E-Minor class of 2011,co-founded Move Loot, a venture in San Francisco that transforms the process of buying, selling and moving furniture from an inconvenience into an efficient, cost-effective experience.  

We caught up with Shruti to see how her experience with the Minor in Entrepreneurship has influenced her path. A political science major from Memphis, TN, Shruti completed her internship at Frontline Solutions in Durham.  


Take us back to your time at UNC; what was happening with Entrepreneurship and Innovation on campus when you were here?

I was lucky to be at Carolina at a really neat time. Chancellor Thorp had just laid out his plan for creating an innovation roadmap with the goal of equipping Carolina students, faculty, and staff with the resources to solve some of the world's greatest challenges. When I was a senior, I was fortunate enough to work with him and Judith Cone, and many talented faculty members and students to help craft the roadmap. 


What was the most impactful part of the Minor in Entrepreneurship?

The E-minor was integral in helping me think critically about how to take an idea from something on paper to something tangible. The minor helped make much of what I was learning in other courses relevant in a unique and practical way. 


You now have your own start-up venture in San Francisco. How did you decide to found Move Loot?

The idea for Move Loot really came to us after we experienced challenges moving both in college and post college. My co-founders and I have all made cross country moves in the last few years and were frustrated with the inefficient, wasteful, and costly process of buying and selling your furniture in a short period of time.   


What have been the biggest challenges so far?

As an early stage start-up we are constantly facing new challenges, but I think our biggest challenge so far is aligning the expectations of buyers and needs of sellers. This can be tricky to do in a marketplace, but I think we're slowly getting there. 

If you could give one piece of advice to students currently in the Minor, what would it be?

Take full advantage of your internship! It is one of the coolest components of the E-minor, so dive in and see it as an opportunity to learn a ton. Also, definitely take the time to get to know your E-minor professors.  They are incredible mentors and I have learned so much from them. 


We’re proud that Shruti is taking the leap. She is a wonderful example of how the E-minor coursework can be applied to life after graduation!