Webster defines incubation this way: “to maintain under conditions favorable for hatching, development, or reaction.” The Workroom course creates those conditions, allowing creative advertising students to experience the full breadth of the creative industry. Partnering with a national client, the course will align the influences of advertising, culture, design and entrepreneurialism to bring a new product, service or concept to life.To show participants the scope of what’s possible as a creative industry professional by: Using market research and the principles of human centered design to identify opportunities, Using Rapid prototyping and engaging service design techniques to showcase those concepts in real, testable settings. Developing a pitch/presentation that demonstrates next-level design thinking and makes a viable financial case for the concept being presented. This course is taught by Dana McMahan.

Our Tracks


Explore the process behind starting a commercial venture.  


Explore the process behind starting a social venture. 


Entrepreneurship in scientific and high tech fields.


Explore the process behind starting an artistic venture.


Entrepreneurship in sports, fitness, and exercise science related fields.

Public Health

 Innovation directed at improving the health and welfare of populations.  


Students to experience the full breadth of the creative industry.


Learn about innovation in the Media Industry.

Computer Science

The intersection of Entrepreneurship and Computer Science.